Canterbury International Extend as Official Apparel Partner
The Canterbury-Bankstown Bulldogs are excited to announce a contract extension with Canterbury International Australia, for a further four years.
After first partnering with the club in 2011, the relationship with Canterbury International has grown off the back of results both on and off the field.
The two businesses will continue to work closely together to ensure both the team on the field are wearing the latest and most technological advanced apparel whilst members and fans also wear a range of clothing that is up to speed with the latest trends.
Chief Executive Raelene Castle believes the relationship can continue to grow.
“Canterbury International are at the forefront in apparel both on and off the field,” Castle said.
“To know that we can continue to work together through until 2018 shows great respect and commercial value of both brands. We look forward to pushing the design boundaries with a number of new products throughout the duration of the partnership.”
Michael O’Donnell, Managing Director of Canterbury International Australia, said the strong partnership forged with the Bulldogs has helped Canterbury International Australia become the 2013 NRL ‘Retailer of the Year’.
“Canterbury International Australia is extremely excited to partner with Canterbury-Bankstown Bulldogs for a further four years,” O’Donnell said. “We have a great partnership with the Bulldogs which has seen us work together to deliver creatively designed products that members and fans adore.
“Today, the Bulldogs are one of the top NRL teams in terms of annual merchandise sales. The Canterbury brand is committed to deliver elite playing and training kit that helps our players and teams perform at their best whilst also providing the members and fans the best quality replica ranges to support their team.”