The 2018 season saw the Bulldogs continue to enhance and build on the game day experience of the "Family Fun Zone".
This focused approach delivers a benchmark experience that provides engagement and entertainment delivered to our members and fans. This Zone emphasises the core value of being the Family club.
Thursday and Friday night scheduling prevented the implementation of the outdoor family zone in the first half of the season.
However, this meant we were able to highlight the new interactive entrance banners and the newly branded club 18 to our members.
Moving activations onto the concourse provided our members and fans a first touch of the bulldogs brand before entering into the seating area of the stadium. Our first chance to showcase the enhanced "Family Zone" came in round 14 Queens birthday long weekend, the first time we have had this fixture.
This zone had a VR experience from KIA, inflatables for kids of varying ages, face painting, giveaways, fairy floss and an interactive dance school.
The highlight of 2018 game day experience was the KIA car giveaway which saw the Bulldogs giveaway a car in round 25.
This season long promotion saw one lucky winner driveaway in a brand new KIA at halftime in Round 25 at ANZ stadium.