The Canterbury Bankstown Bulldogs have signed a super sweet partnership with Wicked Sister – producers of premium, chilled dairy desserts.
The brand will appear on the front and back of NRL playing shorts for the next three years.
The deal with Wicked Sister completes the Bulldogs apparel sponsorship and makes it the most lucrative playing kit in the history of the Club.
As part of the partnership, Bulldogs fans, members and match ticket holders will be able to enjoy generous discounts and promotional activities throughout the season across Australian and New Zealand retail outlets.
Wicked Sister will also be unveiling a special promotion for the Bulldogs first game of the season where they will be the official match sponsor.
The first 100 visitors to the Bulldog Belmore (376 Burwood Road, Belmore NSW 2192) on Saturday, November 19 can enjoy a luxurious, decadent Wicked Sister dessert with any purchase in-store.
Wicked Sister is stocked in Australia and New Zealand’s leading supermarkets and Managing Director Paul Polly says the Bulldogs’ strong family fan base was key to their partnership with the Club.
“Building brand awareness has always been a forefront strategy for us and I believe we will be the first dessert brand to partner with a club as large as the Canterbury Bulldogs. As a family brand, partnering with a premier club like the Canterbury Bulldogs makes perfect sense,” Polly said.
Bulldogs CEO Raelene Castle expects Wicked Sister will soon become a favourite for Bulldogs families.
“Wicked Sister are on a mission to become the leading producer and innovator of desserts in the Australian market and the Bulldogs are very much looking forward to helping them achieve this goal,” Castle said.
“Their desserts have quickly become a favourite for our staff who keep digging through our fridges looking for more samples and I’m sure Bulldogs supporters will soon develop a taste for their desserts after trying them at our games or favourite local supermarket.
“Wicked Sister was born in Bankstown and we’re proud that the Bulldogs brand can help promote another success story from south west Sydney – with Wicked Sister now joining Opal Solar and M&J Chicken on our apparel.”