Behind the Partnership: KIA

Chief Executive Raelene Castle sits down with bulldogs.com.au to discuss the new three year partnership with Kia Motors Australia.

Kia Motors Australia have signed as major sponsor for the next three years (2017-2019).

The new deal expands the minor sponsor arrangement Kia Motors Australia has had with the Club since 2015 and will see Kia front and centre on all Bulldogs apparel.

“Kia Motors is a truly global company that has identified sport sponsorship as a key marketing strategy,” said Bulldogs Chief Executive Raelene Castle.

“We are proud that they’ve chosen the Canterbury Bankstown Bulldogs to help them grow their brand in Australia, it’s a coup for our club and for Rugby League. 

“Kia has a strong alignment with our values of family and inclusion.  This is an important part of why this partnership is such a natural fit and I’m sure everyone involved with the Bulldogs will join me in welcoming Kia on board.”

Kia Motors Australia Chief Operating Officer Damien Meredith said the expansion of their relationship with the Bulldogs is an exciting move.

“The Canterbury club has a long and distinguished record in the Rugby League world and an ethos that sees them continually striving for success. They pride themselves on being a family-friendly club and that is a perfect fit for Kia, where family is an integral part of our corporate DNA,” Meredith said.

About Kia Motors Corporation

Kia Motors Corporation – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 50,000 employees worldwide and annual revenues of nearly US$44 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.