The Canterbury-Bankstown Bulldogs are pleased to announce a landmark partnership with Kia Motors Australia.
Chief Executive Raelene Castle is excited about Kia joining the Bulldogs family.
“The Bulldogs are proud to partner with Kia and bring an international brand to our sponsorship portfolio,” Castle said. “We will be working closely with Kia to give them strong exposure throughout the action packed NRL season.
“You will see some exciting activations as part of the relationship, so members and fans should be looking forward to what the future holds for Kia and the Bulldogs.”
Chief Operating Officer of Kia Motors Australia Damien Meredith is pleased to partner with one of Australia’s strongest rugby league clubs.
“The Bulldogs is a club with a long history in the game of rugby league and with a fan base drawn from all spectrums of society. We see the opportunity to bring the Kia family and the Bulldogs family together as one that is both appropriate and exciting,” Meredith said.
“Any relationship must bring reward and satisfaction to both parties and we look forward to working with such a great club to maximise both opportunity and benefit.”
Kia produces more than 2.83 million vehicles a year at 10 manufacturing and assembly operations in five countries. These vehicles are sold and serviced through a network of more than 3,000 distributors and dealers covering 172 countries. The Corporation has more than 40,000 employees and annual revenues of more than US$42 billion.
Kia’s plan is to become one of the world’s premier automotive brands and the company is already one of the fastest growing brands in the world. In Australia, Kia is providing award winning cars, each tuned for Australian conditions and drivers. Kia is sold out of 121 dealers nationally and have recently launched the all new Carnival. As part of the deal the Bulldogs will be provided with a fleet of Kia Sorentos used by players, officials and staff.