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The Canterbury-Bankstown Bulldogs are excited to announce a new direction we are taking in relation to the cheerleading squad, the Belles.

From season 2014 onwards, there will be changes to the way that the Belles will be represented with them continuing to be an important part of our Club.

Some key points relating to the changes include:

The squad will be managed internally ensuring they are closely integrated within the Club, resulting in their activities being aligned to the Bulldogs overall strategic goals

The group will broaden their role to engage more actively with the Community program

They will hold an ambassadorial role where they will represent all areas of the business

They will increase their focus on fan engagement on game day & events

The uniforms of the squad will evolve to incorporate a contemporary sport and healthy lifestyle look, through to corporate dress wear

Please keep an eye on the website over the coming weeks for further information including the application process, should you be interested.