The Canterbury-Bankstown Bulldogs are pleased to announce the extension of Kumho Tyre, who in 2027, will be proudly displayed on the NRL Jersey as the official Sleeve Partner.
From starting as NRL Men’s Head Coach Partner and Official Tyre Partner – displayed on Cameron Ciraldo’s gameday attire – to sponsoring the Bulldogs Game-Changers Road Safety Program, Kumho Tyre has been a driving force across multiple activations and initiatives since joining the Club in 2025.
Now, the industry leader will be proudly adorned on the sleeves of the NRL squad throughout 2027 and beyond.
CEO Aaron Warburton was pleased to see the partnership continue.
“Kumho Tyre has set the standard for what a partnership can deliver for our Members and community,” he said.
“Their community values have shone through in the Bulldogs Game-Changers Road Safety Program, which has given hundreds of local students the tools to make safer choices.
“We’re really pleased to have Kumho Tyre re-commit and step up onto our NRL jerseys for 2027 and beyond.”
Harry Kim, Kumho Tyre Managing Director – Australia is excited to see what the future holds for the partnership.
“All of us at Kumho Tyre Australia are excited that we have been able to extend and upgrade our partnership with the Canterbury-Bankstown Bulldogs,” Mr Kim said.
“Like the Bulldogs, Kumho Tyre is continuing to grow in stature and to be able to showcase our brand on the jersey of one of the biggest sporting clubs in Australia is a sign of strength on both sides.
Whilst on the surface it’s a logo on the jersey, Kumho and the Bulldogs will continue to work together on exciting initiatives over the next two years, most importantly, the road safety program through the Bulldogs Game-Changers Road Safety Program and a number of other exciting fan engagement activations.
“Kumho Tyre have an exciting 12 months ahead and we’re pleased that we will be able to share this journey as the Official Tyre Partner and NRL Sleeve Partner for the next two seasons with the Bulldogs.”
