Global automotive innovator Geely Auto Australia have marked their partnership with the Canterbury-Bankstown Bulldogs for a further two years.
The automotive technology leader made their first major move into Australian sport after joining the Club in November of 2025, the partnership has swiftly shifted gears, as they move from the front of shorts to the lower back of the NRL jersey.
Continuing their support as the Official Vehicle Partner and the Official EV Partner of the Club, Geely will transition from the front of shorts to the lower back of the Bulldogs’ NRL Jersey in 2027 and 2028.
Since joining the Club, the automotive giant has released the Geely EX2, which played a major part in the Round 24 matchday partnership activation, that saw one lucky Bulldogs Member walk away with the world’s best-selling small Electric Vehicle.
Bulldogs CEO Aaron Warburton was thrilled to announce the news.
“Geely is a brand on the move,” he said.
“They arrived in Australia in 2025 and are already one of the fastest-growing car brands in the country, and we’re thrilled to welcome them onto our NRL jersey for 2027.
Geely share our ambition and drive to innovate. As a global leader in their industry, they’ve backed our Club, our Members and our community, and we’re proud to take the next step together.
Geely Auto Australia Managing Director Alex Gu said: “The Geely Auto brand has grown significantly during our time in Australia, and it’s been rewarding to see our partnership with the Bulldogs evolve with us.
Having established a strong foundation together, this next chapter of our partnership provides an opportunity to connect with more Australians through one of the country’s most passionate communities.
“We’re proud to be on this journey together and look forward to exploring our partnership further in 2027 and beyond.”
