The Canterbury-Bankstown Bulldogs are excited to announce that KFC has extended its partnership with the Club through to the end of 2028.
Since joining the Bulldogs Family in 2023, KFC has been part of the ride for every big moment - from Matt Burton nailing clutch field goals, to record-breaking crowds at Accor Stadium, back-to-back finals appearances for the first time since 2015-2016, and the KFC logo proudly sitting on the back of our inaugural NRLW jersey in 2025.
Whether it’s been highs, nail-biters or pure Blue-and-White magic, KFC has been right there with us, and now they’re locked in for even more.
The three-year extension sees KFC continue as the Club’s Official Quick Service Restaurant Partner, as well as the Official NRL Upper Back Partner and Official NRLW Lower Back Partner, across jerseys and training kit Club-wide.
Bulldogs CEO Aaron Warburton said the extension reflects the strength of a partnership between two iconic and widely loved brands.
"KFC has been an incredible, fan-first partner for a number of years, and we're absolutely thrilled to extend this partnership through to 2028,” he said.
They've been with us through some of the most exciting moments in our recent history - from our return to finals football to the launch of our NRLW program.
“Their commitment to the Bulldogs Family and our community is outstanding, and we couldn't be prouder to have them continue this journey with us."
KFC CMO Sally Spriggs said the company is proud to continue its journey with the Bulldogs.
“KFC and footy are a great match, and partnering with a club as iconic and passionate as the Bulldogs takes it to another level. The energy their supporters bring is what makes the game so special,” she said.
We’re proud to continue backing both the men’s and women’s programs and look forward to creating many more memorable moments with the Bulldogs community, on and off the field.
Since the partnership kicked off, the Bulldogs and KFC have delivered a range of fan-first experiences and match-day moments, and both organisations are committed to serving up even more through to 2028.
With the future firmly in focus, the Bulldogs and KFC are ready to cook up even more memories as the Club continues its pursuit of success on and off the field.
For more information on KFC Australia, visit kfc.com.au.
