In a landmark partnership that signals a bold new era for both brands, Canterbury-Bankstown Bulldogs and Geely Auto Australia today announce a three-year deal that will see the global automotive innovator become the Club's official vehicle partner, EV partner and apparel partner from the 2026 NRL and NRLW seasons.
The partnership represents Geely's first major move into Australian sport, aligning the automotive technology leader with one of rugby league's most storied clubs at a transformative moment for both organisations.
Geely's logo will be emblazoned on the front of the Bulldogs' playing shorts across both men's and women's teams, marking a powerful statement of intent as the Club unveils its refreshed brand identity and prepares to enter a new chapter defined by performance, innovation and ambition.
For Geely Auto Australia, the partnership caps off a remarkable first year in the Australian market. The brand brings cutting-edge automotive technology and a global reputation for sustainability to a Club that has championed community and family values since 1935 – a 90-year legacy that resonates deeply with Geely's own commitment to innovation and safety for Australian families.
Canterbury-Bankstown Bulldogs CEO Aaron Warburton said the partnership would fuel the Club's evolution both on and off the field.
Lei Li, CEO of Geely Auto Australia, said the partnership was the perfect way to establish Geely's presence in Australian sport.
"Welcoming Geely Auto to the Bulldogs Family is a defining moment as we write the next chapter of our Club's proud history," Warburton said.
Geely represents power, durability and relentless innovation – exactly the qualities that will drive our performance in 2026 and beyond. As we modernise our brand and break ground on our new Centre of Excellence, partnering with a global leader like Geely demonstrates our ambition and our commitment to delivering world-class experiences for our Members, fans and community.
"This partnership represents two organisations with genuine ambition backing each other to achieve something special."
"Our partnership with the Canterbury-Bankstown Bulldogs is the perfect way to kick off our local partnerships and round out an exciting first year for Geely Auto in Australia," Li said.
"The Club's rich and passionate history combined with its future vision aligns well with our own brand and journey entering the Australian market. This strategic partnership will be a fantastic opportunity for these two major brands to connect on and off the field. We look forward to being the official motor vehicles partner for the Canterbury-Bankstown Bulldogs and facilitating meaningful engagement at every facet of this amazing football club."
The partnership will deliver high-impact activations at Accor Stadium on game days, including vehicle displays, fan experiences and exclusive player content throughout the 2026 season. Further details will be announced as the season approaches.
