The Canterbury-Bankstown Bulldogs are thrilled to announce a landmark deal with global giant, Sony Australia.
A leader in world entertainment, Sony is famous for delivering best-in-class audio and experiences and have now put their hat in the ring to support the continued growth of Rugby League in Australia alongside the Bulldogs.
The new deal marks a significant collaboration between two famous household names across Australia, which offers the opportunity to enhance Bulldogs' fan experience through innovation in sound and entertainment.
“We’re incredibly excited to partner with Sony to deliver an entertainment experience that pushes creative boundaries,” said Bulldogs CEO, Aaron Warburton.
“Our rapidly growing digital audience and expanding reach provide Sony with a powerful platform to engage in innovative and immersive ways.
This partnership holds exceptional potential to scale, particularly as we build momentum heading into Las Vegas. We’re looking forward to collaborating with Sony to produce compelling content that connects across local and global markets.
Sony Head of Brand and Customer Experience, David Serafin believes the dynamic collaboration will bring fans closer to the game and the players like never before.
“Music and sport both have the power to unite and inspire,” Mr Serafin said.
“Through the ULT Power Sound Series, we’re creating a unique platform where fans don’t just watch – they engage, connect and feel part of the Bulldogs story.”
To find out more about Sony Australia, you can visit their website here.
