The Canterbury-Bankstown Bulldogs are proud to announce Kogan.com, an Australian e-commerce giant, as the Official NRLW Head Coach Partner ahead of the Club’s historic entry into the NRLW Premiership in 2025.
Established in 2006, Kogan.com’s branding will feature on the NRLW Head Coach and Coaching staff apparel, and prominently within the NRLW Coaches’ Box at the side’s four home games at Accor Stadium and Round 8 home game at Belmore Sports Ground.
First Look: Brayden Wiliame
The newly established partnership represents a shared commitment to high performance, innovation and empowering women in sport.
Further reinforcing their commitment to the growth of the Club’s Female Pathways programs, Kogan.com will supply essential appliances to the Bulldogs’ NRLW Pathways House to help create a functional and comfortable living environment for the next generation of Bulldogs – who relocate to chase their professional rugby league career aspirations.
NRLW Head Coach Brayden Wiliame was thrilled by the announcement.
“I’m over the moon and very proud to have Kogan.com as our NRLW Head Coach Partner in our inaugural season,” he said.
It’s very pleasing to know that Kogan.com will be contributing to the next generation of players at the NRLW Pathways House.
“It’s easy to forget how important household appliances are in contributing to our day-to-day lives, and for our players coming from interstate and internationally, it’s another avenue that will help them acclimatise and go on to perform at their best.”
Chief Executive Officer Aaron Warburton welcomed the new partnership, one that he believes will drive the Club forward in such an important year:
“It’s very pleasing to welcome Kogan.com to the Bulldogs family ahead of our inaugural season,” he said.
“Kogan.com will be creating their own piece of history alongside Brayden Wiliame and his squad. We are greatly looking forward to seeing the positive influence their support will have on our NRLW and Female Pathways programs.”
Kogan.com Commercial Director, Nick Ashley was equally delighted to be forging the partnership: "We see a bright future ahead for the Bulldogs NRLW squad. It is a pleasure to be supporting the squad in their inaugural year and to be working directly with Head Coach, Brayden Wiliame and his team as they shape their identity and create impact in this milestone year.
At Kogan.com, we're committed to innovation and excellence, values that align perfectly with the Bulldogs' approach to their historic NRLW entry. By providing essential appliances to the Pathways House, we're investing in the future of women's rugby league and helping create an environment where the next generation of talent can thrive.
