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Bulldogs and Illuvium Unveil 2023 Limited Edition  Jersey: A New Chapter of Fan-Driven Innovation

The Canterbury-Bankstown Bulldogs and Illuvium join forces again to release an exclusive Illuvium jersey.

In a thrilling continuation of our innovative partnership, the Canterbury-Bankstown Bulldogs and Illuvium, the world-leading blockchain gaming studio, are excited to announce the launch of a second limited-edition collaborative jersey. Following the tremendous success of last year's special Round 25 jersey, this year's release promises to captivate fans once again with a unique blend of physical and digital experiences.

The highly anticipated jersey, adorned with the distinctive Illuvium design, will be available for purchase starting from today (Thursday, August 10).

The Bulldogs and Illuvium have unveilled the 2023 limited edition collaborative jersey.
The Bulldogs and Illuvium have unveilled the 2023 limited edition collaborative jersey.

For those seeking the individual 2023 Illuvium jersey, the cost stands at $159.99 in-line with our regular jersey pricing, with online pre-sales commencing today. However, Illuvium will launch an extraordinary opportunity to acquire a comprehensive package that includes not only the physical jersey but also its digital counterpart, along with an exclusive Bulldogs Membership. The bundled offer truly sets the stage for an all-encompassing fan experience, allowing supporters to immerse themselves in the world of Illuvium while proudly sporting their Bulldogs allegiance. Priced at $340, this package offers enthusiasts an unparalleled chance to engage with the Bulldogs and Illuvium in both the physical and virtual realms.

THE 2023 ILLUVIUM JERSEY IS AVAILABLE TO PURCHASE, HERE.

Last year's partnership between the Bulldogs and Illuvium garnered tremendous success, with the limited-edition jerseys sold to fans from 33 countries across the globe. This unique collaboration quickly ascended to become the second best-selling jersey in the Bulldogs merchandise lineup, only surpassed by the iconic ‘home jersey’.

Earlier this year, the two organisations extended their partnership together, making Illuvium the Club’s Official Web3 Gaming Partner, and began planning to reinvigorate the one-off jersey that proved so popular in 2022.

To commemorate the momentous release of the new design, the Bulldogs have strategically chosen the stage of their last home game of the Season for the jersey's public debut. Fans and supporters will witness the jersey's grand unveiling during Round 26, when the Bulldogs face off against the Sea Eagles at Accor Stadium on Sunday, August 27, at 2:00pm. A strictly limited number of jerseys will be available to purchase at the match.

The synergy between traditional sports and cutting-edge technology is undeniably one of the defining hallmarks of this collaboration. With Illuvium's recent monumental success in selling 20,000 digital land plots valued at $72 million USD, the partnership remains a true testament to the limitless potential of blockchain-based ventures.

As Bulldogs CEO, Aaron Warburton expressed, "The union between the Bulldogs and Illuvium has been an exhilarating journey. We're excited to offer our second limited-edition collaborative jersey, offering fans a stunning jersey design and Bulldogs fans from across the world an unprecedented experience that bridges the physical and digital worlds."

Kieran Warwick, Co-Founder of Illuvium, shared his enthusiasm for this ongoing collaboration, stating, "Our partnership with the Bulldogs represents the convergence of two worlds, spanning generations and technologies. This second collaborative jersey marks another milestone in Illuvium's quest to redefine interactive experiences and cement our position as a leader in the blockchain gaming."

With a shared vision for innovation and a dedication to delivering unparalleled fan engagement, the Bulldogs and Illuvium continue to push the boundaries of sports merchandising. The launch of the Club’s second limited edition Illuvium jersey signals not just a release, but a continuation of an exciting journey that bridges the past, the present, and the future for fans and supporters across the globe.

Supporters are encouraged to learn more about the Illuvium world and get in quick to secure one of the special jerseys.

VIEW THE FULL BULLDOGS 2023 RANGE

 

About Illuvium

Illuvium is an immersive open-world exploration, monster collector, and autobattler game built on the Ethereum Blockchain. Set to release on PC and Mac in 2022, Illuvium offers a play-to-earn experience in an AAA sci-fi adventure, where players venture across diverse terrains to uncover the mysteries of the shattered land. Capturing, training, and evolving Illuvials—powerful creatures ruling the land—players create synergistic strategies to thrive in both PvE and PvP arenas. Illuvium's revolutionary decentralized NFT collection enables players to maintain custody of their in-game assets, fostering a new era of user-driven gaming.

Website: https://www.illuvium.io/

Twitter: https://twitter.com/illuviumio

Discord: https://discord.com/invite/illuvium

Acknowledgement of Country

Canterbury-Bankstown Bulldogs respect and honour the Darug and Eora nations, who are the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.