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Gould: It's a very special club

Phil Gould will return to the Canterbury-Bankstown Bulldogs for the first time in 32 years after he was appointed the club’s General Manager of Football.

Having played in 40 First Grade games for the Bulldogs between 1983 and 1985, Gould then coached the Bulldogs to the 1988 Premiership to give the club its sixth out of eight titles.

Speaking on Channel Nine on Friday night, Gould spoke about his new role and said his new job was aimed to build junior participation, links to country rugby league, and tap into the rapidly growing female participation.

"It's now just about building relationships within the club and me getting an understanding of who's working there and what they bring to the Bulldogs," he said.

"The salary cap is looking good over the next couple of years if they need to make changes to the roster.

"They've got a good strong junior league … whatever's in the local area we'll support it and increase participation.

"We'll set up development pathways within the club.

"I would imagine there's opportunities within country areas for the Bulldogs to have a role in those areas as well. It's an all-encompassing role. It's a very special club. It's always been one of our marquee clubs within Sydney and we want to return it to that level."

Gould announces decision to join the Bulldogs