As the NRL season kicks-off, the Canterbury-Bankstown Bulldogs and McDonald’s have formed a partnership that will see McDonald’s be the official Quick Service Restaurant of the Bulldogs.
The partnership will focus on digital awareness to further engage the passionate Members and fans of the Bulldogs, through a number of new and exciting campaigns.
McDonald’s will also have a game day presence as part of their overall interaction with the team and its supporters.
Bulldogs Chief Executive Aaron Warburton was delighted that the Bulldogs had been able to establish a partnership with such an iconic brand as McDonald’s:
“To be able to form a partnership with one of the most well-known brands in McDonald’s is fantastic news for all of our Members and fans. McDonald’s are strong believers in community engagement and that is extremely important to us as a club.
We believe the partnership will create some unique digital content that will inform and engage our fans, as part of our overall strategy to continue to find ways to add value for our passionate Membership base.
“We are delighted that we are able to partner with McDonald’s to achieve this and their support will be invaluable as this partnership continues to grow.”
McDonald’s Australia Market Director – New South Wales, David McMullen, added “We’re proud to play an active role in communities across Australia.
“We’re pleased to be supporting the Bulldogs to help keep the club’s Members connected with their team. We hope that through this partnership we can help get more Aussies participating in – and enjoying – the game of rugby league.”