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The Canterbury-Bankstown Bulldogs have united with Western Sydney University and the South Western Sydney Primary Health Network to develop and implement the Active Breed men's health program. Active Breed will focus on health priorities including overweight and obesity, physical activity, nutrition and mental health.

This initiative will be the Bulldogs' flagship health and wellness program in 2018, and is the first of its kind to be implemented in the NRL and the South-West Sydney region.

The program will see men engage in 90-minute education and exercise sessions, delivered once-a-week over a 12 week period. These sessions will be run by health experts, with support from Bulldogs Club Legends.

The results will then be evaluated and outcomes will be assessed.

Bulldogs Chief Executive Andrew Hill expressed how important he thought the program was:

"Evidence has shown us that sport and activity provides a crucial pathway to engaging men in health initiatives. There is no doubt that a program such as this will be more likely to engage men to look at their health. It is great that the Bulldogs have been able to work with Western Sydney University to implement a program that can only benefit men's health in a positive way."