The Canterbury-Bankstown Bulldogs announced today that Ladbrokes will become a bottom back of jersey sponsor for the next three seasons.
The deal, which carries through until the end of the 2020 campaign, means that all the sponsored assets on the jersey have now been finalised for the next two seasons.
"Ladbrokes is incredibly proud of its partnerships across sports and racing and is very excited to add the Bulldogs to its stable for at least the next three years," Ladbrokes Chief Marketing Officer, Jason Kibsgaard said.
"From our grassroots sponsorship of country league clubs, right up to NRL, Ladbrokes takes great pride in supporting the development of the game through financial investment and watching our teams on the big or small stage."
"While the 2017 season didn't go as planned for the Bulldogs, the fight and determination they showed late in the season has us confident good times are ahead and we can't wait to see the logo of the the world's oldest bookmaker adorn the playing guernsey of the club in 2018."
Bulldogs Chairman Ray Dib, was pleased that Ladbrokes had agreed to become a sponsor of the Bulldogs: "Ladbrokes is a worldwide company that have put an enormous amount of time and effort into supporting the game of rugby league at all levels. We look forward to our partnership with them for the next three seasons and greatly appreciate their support of one of the most historic jersey's in rugby league."