Watch the new campaign for the 2017 NRL Telstra Premiership.
This year's campaign is designed to evolve from the 2016 'History Happens', to a mantra of 'Let's Make History' in 2017, evoking a more collective feel.
Each vignette sees the fans play a role in motivating the players, while the campaign features a younger generation of players including David Klemmer, Anthony Milford, Matt Moylan, Valentine Holmes, Aaron Woods and Adam Reynolds.
Agency Archibald/Williams shot live action of the players, mixed with some existing footage.
