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Watch the new campaign for the 2017 NRL Telstra Premiership.

This year's campaign is designed to evolve from the 2016 'History Happens', to a mantra of 'Let's Make History' in 2017, evoking a more collective feel.

Each vignette sees the fans play a role in motivating the players, while the campaign features a younger generation of players including David Klemmer, Anthony Milford, Matt Moylan, Valentine Holmes, Aaron Woods and Adam Reynolds.

Agency Archibald/Williams shot live action of the players, mixed with some existing footage.

The Canterbury Bankstown Bulldogs will host the Melbourne Storm in Round 1 at Belmore Oval on Friday, March 3 at 6pm.