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Watch the new campaign for the 2017 NRL Telstra Premiership.

This year's campaign is designed to evolve from the 2016 'History Happens', to a mantra of 'Let's Make History' in 2017, evoking a more collective feel.

Each vignette sees the fans play a role in motivating the players, while the campaign features a younger generation of players including David Klemmer, Anthony Milford, Matt Moylan, Valentine Holmes, Aaron Woods and Adam Reynolds.

Agency Archibald/Williams shot live action of the players, mixed with some existing footage.

The Canterbury Bankstown Bulldogs will host the Melbourne Storm in Round 1 at Belmore Oval on Friday, March 3 at 6pm.

Acknowledgement of Country

Canterbury-Bankstown Bulldogs respect and honour the Darug and Eora nations, who are the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.