Health And Wellness

Our goal: Increase the participation in sport and promote the benefits of a healthy lifestyle to reduce obesity and improve mental health.

  • In partnership with Life Education NSW, deliver primary prevention programs to 70,000 students across Canterbury-Bankstown, Liverpool and Cumberland areas
  • Increase Life Education NSW resources for students and teachers by 10%
  • Provide convenient access to the Healthy Harold Mobile Learning Centre to over 60,000 school aged children during game day activations

The Bulldogs in the Community will also;

  •  In collaboration with community organisations, the Bulldogs in the Community will deliver programs promoting the benefits of healthy eating and exercise to 4,500 youth
  •  In partnership with Canterbury Bankstown Youth Services, deliver the Level Up Program educating disadvantaged youth, deliver innovative education programs about the benefits healthy eating and active lifestyle
  • Bulldogs players to provide healthy lifestyle education programs to over 10,000 students


Active Breed

The Canterbury-Bankstown Bulldogs have united with Western Sydney University and the South Western Sydney Primary Health Network to develop and implement the Active Breed men's health program. Active Breed will focus on health priorities including overweight and obesity, physical activity, nutrition and mental health.


This initiative will be the Bulldogs' flagship health and wellness program in 2018, and is the first of its kind to be implemented in the NRL and the South-West Sydney region.


The program will see men engage in 90-minute education and exercise sessions, delivered once-a-week over a 12 week period. These sessions will be run by health experts, with support from Bulldogs Club Legends.


More information can be found HERE.


Duration: First Intake May – August 2018
Target group: Men aged 35-64 years from South-Western Sydney with a body mass index (BMI) of 25-42 kg/m2


Hazem El Masri Cup

The Hazem El Masri Cup is a Rugby League tournament for high schools in the Canterbury Bankstown district that the Bulldogs will use to identify talent from the local area for inclusion in the Bulldogs development system. 


Three players will be selected from the tournament to join the Bulldogs Harold Matthews development squad over the coming summer.


Participation in the tournament is conditional on students having an attendance rate above 85% and the Bulldogs will also use the tournament to deliver important messaging around their three key social pillars – violence prevention, health and wellness and social inclusion.


The competition is named after Bulldogs legend and local junior Hazem El Masri who didn’t follow traditional Rugby League development pathways until he was spotted by talent scouts when he was 15 years old. More information can be found here.


Duration – School term (completed in September)

Target group – High Schools


  • Increase health & wellness through participation in rugby league
  • Increase awareness of the impact of family violence through education and the partnership with White Ribbon Australia
  • Promote community harmony through the support of local community organisations
  • Improve school attendance


Kit Up Our Schools

Bulldogs understand schools play a critical role in delivering social harmony in our community. Schools do a fantastic job with the limited resources available.


The Bulldogs and Canterbury Clothing Company (CCC) would like to acknowledge and support their schools by offering the “Kit Up Our Schools” initiative. In 2017, five local schools in the Canterbury-Bankstown, Cumberland and Liverpool areas involved in rugby league programs could have their school footy team kited up with new sets of jerseys.


Together with the NRL Game Development Officers, we will identify eligible schools to be kitted up in their schools colours.


We believe this initiative acknowledges the important role schools have in our society as well as deliver pride in the community they represent.


If you’d like to register your school for a rugby league program please CLICK HERE


Duration – School term

Target group – Primary and High Schools


  • Increase participation in sport
  • Promote school pride
  • Encourage social engagement
  • Utilise the power of sports to unify people

Community Carnival

Each year as part of a game wide initiative, the Bulldogs take part in a local and regional community blitz visiting local schools in the Bulldogs catchment as well as three day carnival to a regional area to deliver the games healthy lifestyle, education, cultural diversity and harmony initiatives.

From school and hospital visits to junior league coaching clinics, Rugby Leagues Community Carnival inspires children to lead healthy and active lives and to embrace Australians of all cultural backgrounds, as well as providing a focus for the tens of thousands of hours that NRL clubs and players dedicate each year to helping those in need.


Duration – School term

Target group – Primary and High Schools


  • Education on the benefits of living healthy lifestyles
  • Inspire children to play rugby league
  • Education on cultural diversity and harmony programs
  • Encourage safe play
  • Encourage social engagement