Introducing Dr Brian Ironwood
Tuesday 11 June 2013 1:14 PM
To kick off International Men’s Week, Bulldogs in the community partner beyondblue would like to introduce Bulldogs member’s to Dr Brian Ironwood the face of beyondblue’s latest campaign, Man Therapy.
Man Therapy campaign is the first of its kind in Australia and aims to improve men’s wellbeing and reduce the much higher rate of male suicide compared to women.
Dr Brian Ironwood isn’t a registered practitioner but he takes seriously his role as the face of the Man Therapy campaign. Dr Brian Ironwood is a straight-talking, irreverent, man’s man whose character has been created to host the Man Therapy website (mantherapy.org.au) and urge all men to have the balls to take action on depression and anxiety while reminding them that a real man looks out for his mates.
In Australia, one in eight men are likely to experience depression in their lifetime and one in five men are likely to experience anxiety. Theses rates are lower than women, but Australian men are more than three times more likely to die by suicide than women, with at least 1727 men dying from suicide in 2011.
beyondblue Chairman Jeff Kennett said it is difficult for many men to admit they have depression or anxiety because they associate it with weakness.
“We know Australian men can think that having these conditions means they are not being strong enough to handle the issues in their life,” he said. “Men can see support-seeking as a failure, but in fact it is the right and manly thing to do. We have created mantherapy.org.au to change these attitudes and create a better understanding of good mental health.
Mantherapy.org.au incorporates real-life stories of recovery, linking physical symptoms to emotional issues with a focus on conversational language.
To view the campaign go to mantherapy.org.au
To follow Dr Brian Ironwood on twitter go to www.twitter.com/DrBrianIronwood
To talk to the beyondblue support service call 1300 22 4636
beyondblue will be the featured community partner for the Bulldogs round 17 clash with the Newcastle Knights in Mackay where the Bulldogs and beyondblue will combine together in the local community to deliver beyondblue’s messages in the Mackay area.
For Bulldogs supporters in Sydney stay tuned for more information on Bulldogs in the Community’s inaugural beyondblue Community Forum on Tuesday, July 2.