Friday 24 February 2012 12:20 PM
The Bulldogs have proudly joined forces with Camp Quality, one of Australia's most respected organisations, for the next two years (2009-2011).
This groundbreaking partnership is the most comprehensive joint venture ever reached between a charity organisation and a Rugby League club.
From the CEO's desk:
From a cautious beginning our relationship with the Bulldogs has grown in to an extremely rock solid partnership that is beyond commercial benefits and has a true focus on the importance of humanity.
The Bulldogs approached Camp Quality to partner with them over a year ago. Our strong reputation as being one of Australia's most trusted and optimistic charities as well as the work we do around creating resilient and positive cultures makes us an attractive organisation to partner with. For us to align ourselves with another organisation means that we need to be convinced that our reputation will not be tarnished and that all organisations we work with are prepared to commit to a full relationship and not just a token gesture.
The Bulldogs were open to change and to be challenged around social attitudes, behaviours and expectations whilst committing to make a difference to the lives of children with cancer and their families. Following a number of workshops we conducted (and continue to do) with their players and staff around the importance of culture, optimism, resilience and individuals strengths I have been impressed beyond my expectations on how much the club has embraced the philosophies of positive thinking and beliefs. The club has followed through with their commitment to make a difference to the lives of children with cancer and embedded themselves within our supportive programs through spending time with our children and their families, doing voluntary work and even fundraising.
The club and individuals have formed some very special bonds with our families and recently this bond was put to the test when one of our teenagers fell in to a coma and passed away. The club, a number of players and staff kept in contact with the family throughout this boys final weeks with the club having a significant involvement at the boys funeral. In fact the day after the funeral the Bulldogs players sent a message to the family at half time of a very close game to inform them that their thoughts were with them and that the second half was being played for their son. Aside from those involved no one ever knew about this nor was it driven by any publicity or motivational stunt. It was simply done because the Bulldogs understand the importance of humanity, connecting with people and making a difference.
I believe through our partnership the Bulldogs have become a role model for others within the NRL. They have adopted the power of positive thinking both on and off the field and they understand that they are part of and can contribute to something much bigger than just rugby league. The club has proved that they are passionate and committed to being a family club that will make a difference within mainstream society.
I am excited to see the positive change and attitude in the Club and I feel confident that our partnership will make life long changes to people not only today but in the future as well.
Camp Quality – CEO